Gun Control Are Guns Really The Problem - 1697 Words

Gun control is a very controversial topic, but banning every gun will not stop all the shootings that occur. Gun control can go in either direction of the debate. There is something that needs to be done to try to reduce as many shootings as possible, whether it is background checks for every gun purchase or required classes after buying a firearm. Banning every weapon, though that is classified as an â€Å"assault† rifle or has a magazine that carries more than ten rounds is not fair to gun lovers who have never done anything wrong in their lives. If you think a gun with that much firepower needs to be banned, then you should also ban cars with extreme horsepower because why would a person need that much horsepower? Guns do not kill people;†¦show more content†¦At the Columbine shooting, a school resource officer heard the gunshots, saw the shooters on the school’s patio, and shot back at the shooters, saving the lives of the wounded individuals at that locati on (Kopel A.13). In all of these shootings, if the â€Å"armed defenders† would have not had concealed weapon permits, many more people would have been slaughtered and then you would have heard CNN, FOX news, and MSN glorifying over and bringing so much attention to what they call â€Å"a terrible tragedy.† Extended magazines are another thing pro-gun control activists want to get rid of. Josh Richman from the article â€Å"Large Capacity Magazines: Second Amendment Right or Gun-Violence† noted that: â€Å"gun owner Kevin Silver, a 47-year-old tech executive from San Jose, admits ‘10 rounds is satisfactory for me in recreational, hunting and defense situations,’ but he said a 10-round nationwide limit on magazines wouldn’t do much to reduce gun crime or lower the body count at mass shootings. Besides, ‘if something like the L.A. riots broke out in my neighborhood, I would definitely want to have access to a few 30-round clips to protect my family and neighbors.’† Melinda Herman would also agree that you should not eliminate extended magazines if her situation turned out differently. Josh Richman from the article â€Å"Large Capacity Magazines: SecondShow MoreRelatedThe Issue Of Gun Control1384 Words   |  6 Pagesaltercations involving a gun. In this country we have homeless people that’s struggling in poverty. They can t find work, increasing inflation rates, an unstable budget, and more importantly, a problem with guns. Like everyone else living in rough environments, I am cautious about being the victim of a random shooting, but at the same time, I want to be able to protect my family at all costs no matter the situation. Guns affect each and every one of us on a day-to-day base. A gun put fear in ones heartRead MoreEssay On Gun Control1248 Words   |  5 PagesViews on Gun Control Gun control is one of the few things in today’s society that is a major problem and that is extremely prevalent in the United States. This phenomenon has been a controversy for decades that is still highly debated today. One of the reasons why this topic is so important is because of how dangerous firearms can be towards others or even yourself. Just in the past couple of years there has been multiple incidents involving firearms and death. For example, the shootings at SandyRead MoreDo you Really Need a Gun649 Words   |  3 Pageschildren die from a gun accident, which means nearly three thousands children will die from a gun, weather it could be a murder, a suicide or an accidental death, it was still caused by a gun (It’s Time for Gun Sense). I believe that there should be more gun control in the United States, because the fact that it is so simple to obtain a fire arm makes it far too easy for it to fall in the hands of someone that will use it the wrong way. I a lso believe there should be more gun control in the United StatesRead MoreThe Need for Stricter Gun Control Laws Essay1606 Words   |  7 Pagesmost definitely necessary in the United States. Gun control policy must become much stricter due to the following reasons: 1) more guns lead to higher homicide and suicide rates, 2) most massacres involve legal weapons, 3) modern militias would not work against the U.S. military forces, and 4) other countries have seen successful results after implementing gun control. This essay will attempt to further explain these four factors and prove why gun control laws have to be strengthened in the United StatesRead MoreControversy Over Gun Control Laws1177 Words   |  5 PagesThe term ‘gun control’ is used to show the regulation of selling, owning and use of guns. This means there is going to be a lot of controversy regarding this, making it a very touchy topic for a lot of people in the world right now. Gun control laws vary greatl y, for example in places like the United Kingdom, where the gun laws are so strict that even police officers aren’t allowed to use them. Only special task forces within the police departments are. Compared to places like the United States,Read MoreEssay about Gun Control is Racial Discrimination1230 Words   |  5 PagesGun violence is one of the most serious problems in the United States. Each year in the U.S., more than 35,000 people are killed by guns, a death rate much higher than that in any other industrial nations. In 1997, approximately 70 percent of the murders in the United States were committed with guns. However, ironically, the United States also is the country that has the most gun control laws. Gun control laws generally focus on passing legislation—by local state, or national government—to restrictRead MoreGun Control And Covering The Shot Hole1626 Words   |  7 PagesApril 17, 2016 â€Å"Gun Control, and Covering the Shot Hole† Today in the present times of the United States, we have a problem concerning firearms and the misuse of them. We have guns with bodies on them being traded and sold across the U.S and used for criminal activities, and we have too much access in gun stores to heavy capacity magazines, and automatic assault rifles. â€Å"Gun Control† is the term that identifies the problems we have with firearms today, and it tries to take those problems and dim themRead MoreA Good Guy With A Gun882 Words   |  4 Pages â€Å"It’s Really Hard to Be a Good Guy with a Gun† by Adam Weinstein focuses on the issues that surround having a concealed weapons license. Weinstein mentions that while he still has a concealed weapons permit he no longer carries around a weapon because he is unsure if he could appropriately identify the right time to use it. Weinstein also addresses how gun violence is increasing and how â€Å"good guys with guns† are unable to use their weapons to re duce this statistic by properly protecting themselvesRead MoreImportance Of Gun Control780 Words   |  4 Pages Gun control should be more strict. First,More gun control laws would reduce gun deaths. Next, Guns are rarely used for self defence.Finally, Enacting gun control laws such as mandatory safety features would reduce the number of accidental gun deaths. Now here comes the proof of why the laws should be way more strict on who they sell guns to. According to https://gun-contbh|rol.procon.org/ More gun control laws would reduce gun deaths.First off, They believe this because About 200 Americans goRead MoreSpring 2016 : Fear Gun Control Essay1488 Words   |  6 PagesFear Gun Control In Worldwide, Fear of Gun Control has been a big issue for our nation among many decades in which I persuade my audience that we need to look into stricter gun laws, more protection for our nations, how to limit gun control, and the situation of natural gun rights are being affected. Not only is it causing Americas the fear of losing their weapons, but because of gun control people see the use of guns of protection. Although, it has come to a point to find a solution of gun control

The Rise and Spread of Islam Free Essays

The rise and appeal of Islam can be attributed to many factors. Islam became popular because of the Qur’an, Muhammad’s personality, the immense faith among the early followers, it’s logical and clear principles and that those principles were consistent and logical (al-Islam). It was because of Mohammed’s personality that created the interest in Islam; the religion was not immediately popular when it was first introduced. We will write a custom essay sample on The Rise and Spread of Islam or any similar topic only for you Order Now It was only after Muhammad and his followers left their home for Medina, where the population welcomed Muhammad and the Muslims. Only after Muhammad became famous was he able to garner more followers and converts to Islam (World History Connections To Today, 257). Islam’s believers increased on a daily basis because of the caliphs and their agendas. Islam exploded rapidly during the times of the caliphate through successful military conquests. The campaigns were so successful and far-reaching, that by 750 AD, Muslims controlled land from present-day Iran in the east to present-day Portugal in the west and in North Africa to the south (World History Connections To Today, 260). Many people remained loyal to the religion after the empire detiorated because of the clear principle of the belief in one God. There were no others next to him, just prophets. There were also no conflicts within the religious teachings and the principle of treating all creatures with respect resonated within its followers. It was rare to have religious tolerance practiced toward different religions, yet the Qur’an celebrated it (al-Islam). Muhammad’s popularity was the primary attraction to Islam, but its message, principles and duties is what has kept the religion together throughout many centuries. People are still dutifully performing the requirements set forth in the five pillars which are, accepting God as the one true God, performing daily prayers, giving to the poor, fasting during Ramadan and the pilgrimage to Mecca (World History Connections To Today, 258). Many factors had to congeal to form the Muslim faith, and it will continue to be strong as long as the basic tenets of the religion are held sacred. Works Cited Guertin, Wilson H. , and, Mohammed J. Chirri. â€Å"Why Is Islam Popular? † al-Islam. 2 January 2009 http://www. al-islam. org/inquiries/3. html. World History Connections to Today. Teacher’s ed. Upper Saddle River, NJ: Simon Schuster, 1999. Charlemagne, Contributions and the Church Charlemagne and the Carolingians contributed many legal and enlightening influences over the empire. He helped spread Christianity and sent out officials to ensure justice was met according to his laws (World History Connections To Today, 188). Improvements were also implemented in the educational sphere. Charlemagne ensured his officials maintained accurate records and even had a scholar from York named Alcuin set up a school based on the Latin curriculum. In turn, Alcuin hired scholars to copy ancient works which would be used as textbooks for almost 1000 years (World History Connections To Today, 189). The Carolingian’s ensured that educational advancements were taken seriously and as a result, there was a large exchange of information amongst schools, clerics and the court. Learning increased under the Carolingians where scholars and monks collected, copied and spread the ancient works. A type of library exchange occurred where authors would loan works and borrow books also (Schools Empire). Still under the Carolingian empire, Charlemagne was part of a groundbreaking occurrence when Pope Leo III crowned him â€Å"emperor. † The pope’s crowning implied that Charlemagne was the sole ruler of the Christian Roman Empire, a ruling that reverberated through Christendom. The crowning caused dissention between the eastern and western Christians and the Roman Catholic popes and subsequent German emperors. The split between the eastern and western churches happened because the head of the eastern empire in Constantinople was not pleased that Charlemagne was chosen as the sole head of the Christian empire (World History Connections To Today, 188). Even though Charlemagne’s kingdom deteriorated after his death, his positive reforms continued to help people (World History Connections To Today, 188). Works Cited â€Å"Schools of Carolingian Times. † School Empire. 12 January 2009 http://schoolsempire. netfirms. com/otschol. htm World History Connections to Today. Teacher’s ed. Upper Saddle River, NJ: Simon Schuster, 1999. Cathedrals and the Church The Roman Catholic Church and empire became very powerful and wealthy during the medieval period, therefore they built immense cathedrals to exhibit their wealth, their devotion to God and their tithing duties (World History Connections To Today, 227). Tithes were supposed to comprise 10% of a person’s income, so the wealthier a person was, the more money he or she would donate to the church (World History Connections To Today, 197). The cathedrals became a book for the teachings of the Bible and they exhibited civic pride within the community (Hilton, 1). Eventually, cathedrals became even more elaborate and began to acquire carved sculptures that depicted Bible stories to aid the uneducated, illiterate population in understanding the teachings of the Bible (World History Connections To Today, 228). Wealthy and devout congregations enabled grander and grander cathedrals to be built while the Roman Catholic Church became more powerful and more influential over its congregation. Cathedrals were even able to function as currency; some were laden with jewels so that in times of hardship, the church simply picked them out of the architecture and sold them for money (Hilton, 4). Since cathedrals were erected to exhibit devotion shows just how entrenched the church’s authority was within medieval life. The cathedrals’ and the community were governed by canon law, which were religious teachings that also governed everyday life (World History Connections To Today, 196). The church wielded absolute power and if a person violated canon law, he or she could be excommunicated, which would ban him or her from receiving the sacraments, being shunned by their peers and losing the right to a Christian burial (World History Connections To Today, 196). The church was also the hub of the village’s social life and even had theater performances and concerts held within it (Hilton, 5). The cathedral may have existed to show man’s devotion to God and as a means of educating the illiterate population, but its other function as a social center made them absolutely necessary. Works Cited Hilton, Alice. â€Å"How to Read the Great Cathedrals of Europe. † New York Times 19 April 1981. World History Connections to Today. Teacher’s ed. Upper Saddle River, NJ: Simon Schuster, 1999. Feudalism In feudalism, the nobility were comprised of several classes, the top of the hierarchy being the nobles. The ruler was the head and then there were the dukes, counts and knights. Knights were noblemen who left home at seven in order to learn how to ride, how to take care of their armor and how to fight. When a â€Å"trainee† turned 21, he became a knight. Knights existed to protect the lord and his land, which included the women and the peasants (World History Connections To Today, 192). The noblewoman’s education incorporated learning in the womanly crafts before she could be considered for marriage. Her learning consisted on knowing how to spin, how to weave and how to supervise servants. Her wifely duties were bearing many children, remaining loyal to her husband and to watch the manor while the man was away (World History Connections To Today, 193). The lord’s land was worked several days a week by peasants who received protection and housing from the lord, but were granted permission to work a small patch of land to farm for themselves. They were bound to the lord’s land and had to ask permission to leave it. If another family bought the manor, the serfs were included with it and thus, they had a new lord. In addition to working the lord’s land, they also made repairs around the manor. Peasants did not get free housing and free protection; they had to pay the lord when marrying, inheriting acres or using the mill to grind grain. The short supply of money meant that the payments were commonly in the form of chickens, eggs, grain, etc. (World History Connections To Today, 194). The clergy attended to the community and God. They were monks and nuns who rescinded their worldly lifestyle to become devoted to the spiritual one. They took oaths of poverty and vows of chastity, purity or obedience. Their main duties were prayer and worship and to provide basic social services to community like tending to the sick and impoverished. They were not completely cloistered; some became missionaries to spread Christianity and good works even further. (World History Connections To Today, 198). Therefore, everyone under the feudal system had a job. The nobles and knights gave shelter and protection, the noblewomen tended the manor, the peasants worked the land and the clergy assisted the village. How to cite The Rise and Spread of Islam, Papers

Clinical Infectious Diseases for Microbiology

Question: Describe about the Clinical Infectious Diseases for Microbiology? Answer: In the case scenario, the women had a splenectomy after having an injury in the abdomen. During the surgery, there is a high risk of sepsis by the encapsulated organism including Streptococcus pneumoniae. Therefore, sufficient vaccination is needed for reducing the change of infection and sepsis. However, the women did not get the vaccination. a) From the symptoms and diagnosis of the patient's scar, it has been identified that the organisms causing infection are Streptococcus pneumoniae. The symptoms of pneumoniae infection include fever, cough, discomfort, chill, pain and irritation (Morgan Tomich, 2012). All of these were present in the patient and the organism was detected from the scar besides the surgical area. b) Overwhelming post-splenectomy infection (OPSI) is the infection following spleen removal or spleenectomy. It leads to fatal consequences. This is why the major risk factor following the spleen removal is the vaccination against common human pathogen including pneumoniae (Morgan Tomich, 2012). The spleen contains macrophages that can destroy the bacteria bound to the IgG antibodies or C3b complement component, thereby facilitating phagocytosis by these macrophages and removal of these pathogenic bacteria (Chiou, 2011). After removal of the spleen, these bacteria cannot be removed from blood circulation and they are free to cause infection. Thus, the vaccination is necessary before surgery. c) The patient has been treated with penicillin but the drug has been failed to treat the patient. This might occur due to any of two reasons. The drug dosage might be inadequate for the patient's severity. The other reason might be the emergence of the penicillin-resistant organism. It is common and known as the cross-resistance' of the organism, through which the organism achieves an altered penicillin-binding protein, thereby making penicillin unable to bind the beta-lactum ring of the organism (Chiou, 2011). Reference List Chiou, C. C. (2011). Does penicillin remain the drug of choice for pneumococcal pneumonia in view of emerging in vitro resistance?.Clinical Infectious Diseases,42(2), 234-237. Morgan, T. L., Tomich, E. B. (2012). Overwhelming post-splenectomy infection (OPSI): a case report and review of the literature.The Journal of emergency medicine,43(4), 758-763.

Unilevers Personal Care Products

Introduction The purpose of this report is to analyze Unilever’s Personal Care Products, review data with TOWS matrix, PESTLE, and VIRO analysis, competitive analysis using competitive perceptual map, segmentation strategy and buying behaviors for each segment, corporate and marketing strategies to reach target market and discuss product life cycle along with investment strategy and business level strategy for each SBU.Advertising We will write a custom essay sample on Unilever’s Personal Care Products specifically for you for only $16.05 $11/page Learn More Company Background A leading global manufacturer of packaged consumer goods, Unilever started its formal journey in 1930 through the merger of Lever Brothers and Margarine Unie; however, eleven of its brands had annual profits worldwide of more than $1.0 billion (Deighton 1 and Graul 13). According to the annual report 2011 of this company, it has more than 171,000 efficient employees a ll over the world and it has plan to double the size of the company in the near future, which would help the company to implement expansion plan of the company. Graul (14) stated that personal care is one of the segments of Unilever, which competes directly with Procter Gamble; however, the following figure shows that Unilever occupied about 7.8% global personal products industry. Figure 1: Global Personal Products Market Share Source: Graul (35)Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Dove Deighton (1) stated that Dove was the world’s number-one â€Å"cleansing† brand of this company by competing with Procter and Gamble’s Ivory, Kao’s Jergens, and other related products; however, it was launched in 1957 and contained high levels of natural skin moisturizers. According to the annual report 2011 of this company, the management team conducted research and integrated marketing campaign to position this brand in global market and became market leader in personal care sector; therefore, sales of Dove exceeded â‚ ¬3.0 billion in 2011, underlying sales growth was 8.20%, and turnover was more than â‚ ¬15.50 billion. At the same time, Deighton (1) pointed out that Unilever interviewed 3,000 respondents of ten countries to assess their view to develop effective marketing plan and media plan, enhance relationship with customer and conduct IMC campaign. Axe Unilever launched Axe in France in 1983 and expanded business with this brand in more than 60 countries; however, this brand captured about 20% market share of male grooming brand in all continents (Joachimsthaler 16). This brand controlled a whopping 83% share of the $180.0 million market in 2005; On the other hand, the target market of this brand was 18 to 24 years old men and this target group played vital role to become number one brands in the US and European market; However, 3 5% of young men aged eleven to twenty-four used Axe’s summer; According to the annual report 2011, value market shares up overall with strong gains in the US market; Unilever developed new products using brang awareness of Axe, for example, the fragrance variant Essence was created and introduced in 2003 and Touch ‘modern, fresh, watery, woody fragrance’ introduced in the summer of 2004 (Joachimsthaler 21). Rexona Unilever considered Rexona as one of the most prominent and wing brands for this company and the world’s largest deodorant brands; in addition, this company launched Motionsense technology in 2011 with this brand (Unilever 10). Other renowned personal care brands are – Lux: Lux soaps are one of the best selling products of Unilever, which have a wide range of forms, such as flakes, bars, and liquids (all of which are gentle to skin as Unilever conforms to all product safety regulations) Sunsilk: Chiefly intended for females, this is the globe’s foremost brand in hair-conditioning and the second-largest in shampoo market, and is sold in sixty- nine nations globally Close-up: It is also one of the most profitable toothpaste-brands that claims to keep teeth whiter, brighter and stronger; moreover, it is the first gel toothpaste in the world, which was brought in market in 1967 Lifebuoy: It was launched in the UK in 1895, which today has the maximum market-penetration in the soap product group (almost ninety- one percent); moreover, it is reasonable and easily available to assist global communities to develop cleanliness Fair lovely: Karnani (2) stated that Unilever marketed a skin whitening cream ‘Fair Lovely,’ and it is profitable and fast growing brand; however, 90% of Indian women want to use whiteners though it contains harmful chemicals; Clear Shampoo: Unilever launched its hair care product ‘Clear’ and developed this product with unique ingredients to effectively eliminate dand ruff with every wash and it has already sold in 42 countries; TOWS Matrix for Unilever The table below shows the TOWS Matrix for Unilever by scrutinizing its present position and future prospects throughout the global market:Advertising We will write a custom essay sample on Unilever’s Personal Care Products specifically for you for only $16.05 $11/page Learn More TOWS Matrix Strengths – S Weaknesses – W Strong brand image Wide range of services Impressive technological infrastructure Poor association with consumers Incompetent organization of products Plunging profits Opportunities – O SO – Strategies WO – Strategies Increasing demands for healthy products Prospects of entering new markets 1. Making investments to developing healthy products with its strong technological-infrastructure 1. Entering new markets to raise profits Threats – T ST – Strategies WT – Strateg ies 1. Eurozone crisis 2. Increased Competition 1. Further strengthening brand-image by advertisements to gain advantage over competitors 1. Reorganising product-portfolio to cope with crisis Table 6: TOWS Matrix of Unilever Source: Self generated PESTLE analysis Political Factors Unilever concentrates on political factors (unstable political position, hostile government attitude, tax policy, etc.) and set a standard or tactical way of handling political issues to create favorable business environment to sustain national and international market, for instance, it uses experience and goodwill to bargain with government to change policy towards foreign companies, new entrants, tax exemption and so on. Economic Factors The main economic concerns are the purchasing power of the customer falls significantly all over the world, customers reluctant to buy expensive product, the personal care business environment becomes extremely competitive in European market for EU free trade policy , and uncertainty about duties due to inflation and fluctuation of currency. Socio-cultural factors The company is very much committed to ensure conformity with its corporate social responsibility guidelines that highly focuses on endorsing social and cultural factors in its operational areas; for example, it is working to improve hygiene and better nutrition to people in Asia, Africa and Latin America, and recruiting about 100 nationalities to ensure diversity in workplace. Technological factors The company is investing more on its IT infrastructure to enhance its business particularly in e-business; moreover, the company is also trying to diminish cost through IT-efficiencies at international level; additionally, Unilever Technology Venture works in partnership with Unilever RD group to meet consumers’ demands in areas of genomics, advanced bioscience, advanced materials science and nanotechnology Legal factors According to the annual report, the company is bound to follow the provincial and international laws, especially legislation regarding product-safety, product-claims, patents, competition, corporate governance, employment and so on, as inability to conform to these can expose Unilever to lawsuits leading to damages, fines, and criminal-sanctions with potential harm to its commercial statusAdvertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Environmental factors The company is extremely cautious to ensure environmentally friendly production process by focusing on sustainable solutions. The following figure shows the company’s sustainable drives from 1995 to 2010: Figure 5: Eco-friendly activities from 1995 to 2010 Source: Generated from Unilever (2) The following figure demonstrates the company’s greenhouse gas footprint: Figure 5: Greenhouse gas footprint of Unilever Source: Generated from Unilever (19) The chart below illustrates the company’s water footprint: Figure 5: Water footprint of Unilever Source: Unilever (23) VIRO Analysis Unilever has raised its value over the rivals, but its resources are imitable and the competencies are rare; however, the following table evaluates its position: Valuable: Imitable: Rare: Organized: Competitive inference: Economic-performance Strong/ Weak Unilever is capable of utilizing opportunities and defusing threats with the resources and competencies It is easy to imitate the resources and competencies The resources and competencies are in the control of few people Unilever is organized to some extent in utilizing the resources Short- term competitive advantage Above usual standard Strong and unique proficiency Table 6: VIRO framework for Unilever Source: Self generated Competitive Perceptual Map Mullins, Orville and Harper (325) stated that customers may have limited knowledge the necessary physical attributes of the brands, but they6 can purchase or using considering competitive offerings; in addition, perceptual positioning is important factor since many customers may not bother with brand’s physical characteristics. Mullins, Orville and Harper (325) further addressed that it gives a visual representation of the positions of various products or brands that show the differences and similarities in perceptions; however, it is essential for the companies to find out determinant attributes to prepare poisoning map to help the customers to evaluate competing brands. Most of the time, Unilever collects data about customer’s perceptions for goods and uses value along with quality of the products as determinant attributes so far customers can select right one; however, the following figure shows perceptual mapping for personal care products – Figure 1: Perceptual Mapping for personal care products Source: Self generated BCG’s Market Growth Share Matrix The following figure illustrates growth share matrix of Unilever and identifies key competitiveness including brand image, innovation, technologies, and large market share of national and international market (Cescau and Richard 7). Figure 1: Growth Share Matrix of Unilever Source: Cescau and Richard (7) Segmentation Strategy and Buying Behaviours for Each Segment The graph below illustrates the buying behaviour of the customers through the operating margin in particular segments. In personal care segment, there is a fixed customer base providing sound buying behaviour, in home care segment, there is random buying tendency with declining drift in 2010 and 2011, in foods segment, there is a variable customer base with highest sales in 2008, and in refreshment segment, there is an irregular buying behaviour with better sales than 2004. Figure 5: Buying behaviour Source: Unilever (4) Segments Buying Behaviours Segmentation Strategy Personal Care Stable customer base ensuring steady buying behaviour Segmenting the market based on gender; for example, different soaps or deodorants for men and women Home Care Fluctuating buying behaviour with falling trend Segmenting the market by focusing on people ageing 25 or above; for example, by formulating advertisements for home care products by only targeting adults Foods Variable buying pattern with increasing trend Unilever should try to segment the market by income levels; for example, by offering diversely priced food items Refreshment Irregular customer bas e This market should be segmented by age, with especial focus on promotions targeted at children Table 6: Segmentation strategy and buying behaviours Source: Self generated Corporate and Marketing Strategies to Reach Target Market in a Segment To reach the target market in the personal care segment, Unilever follows the corporate strategies of targeting a mass-market (by attracting a wide variety of customers in numerous demographic groups) and being a cost leader (by offering lower prices than that of the competitors). The marketing strategies to reach the target market includes bringing out new-products, spreading out circulation and product supply, entering into new foreign-markets, and spending more on promotional activities. Origin of Need for New Product/Service Based On PESTLE The origin of need for new product is the demand of consumers in the areas of genomics, advanced-bioscience, advanced-materials-science, and nanotechnology; moreover, as suggested in the technologica l factors of the PESTLE-analysis, Unilever-Technology-Venture works in partnership with Unilever research and development group to meet consumers’ demands in those areas; this has led the company to bring out innovations like Men+Care. Most importantly, Unilever (4) pointed out that the new product range under the Men+ Care has raised the turnover above thirty percent Product Portfolio Analysis Personal Care: According to the annual report 2011 of this company, personal care consists of skin care (Dove, Lux, Fair Lovely) and daily hair care products (Clear, Sunsilk, etc.), deodorants (Axe, Rexona) and oral care products, Personal Care 2011 ($ million) 2010 ($ million) % change Turnover 15,471 13,767 12.4 Operating profit 2,536 2,296 10.5 Operating margin (%) 18.0 18.0 – Sales growth (%) 8.2 6.4 Volume growth (%) 4.2 7.9 Effect of price changes (%) 3.8 (1.4) Table 1: Financial overview of Personal Care segment Source: Unilever 23 Home Care: Dish w ash (VIM), Fabric softeners, Fabric wash, Household cleaner, and Mosquito coil Foods: Beverages, Margarine, Snack, Seasoning, and Other products Refreshment: Ice cream and drinks brands, weight-management products, and tea-based beverages, for instance, Lipton is one of the world’s great refreshment brands Product life cycle Unilever possesses a huge number of personal care products, but the leading products are Lux, Dove, Sunsilk, Lifebuoy, Clear, Axe, Men+Care, Rexona and Close- up; moreover, according to Management Paradise (1), Lux and Dove is in the maturity stage of the lifecycle. Although Sunsilk was heading towards the maturity stage, introduction of fresh fragrances and new packaging together with new features has raised the sales, putting it in the growth stage (Unilever, 8). In addition, Lifebuoy, Clear, Axe, Rexona, and Close- up all are in the maturity stage, with the highest profits generated from Axe; however, Men+Care, being a new product range, is in the int roduction stage. SBU Analysis investment strategy Figure 1: growth priorities into investment plans Source: Cescau and Richard (12) Business level strategy for each SBU With 12 brands that each goes above 1b Euro yearly sales, Unilever’s growth has sustained because its cost leadership strategy in all of its SBUs; in addition, in each SBU Unilever maintains adequate differentiation; moreover, Unilever is the leader in five of six food-segments and two of six segments in Home and Personal Care, and it holds the second position in two of the six Home and Personal Care segments Works Cited Cescau, Patrick and Richard Rivers. Unilever’s Growth Strategy. 2010. Web. http://www.unilever.com/images/ir_1.2_growth_strategy_slides_rivers_1303_ppt_tcm13-86707.pdf. Deighton, John. 2008. Dove: Evolution of a Brand. PDF file. http://www.hbsp.harvard.edu.. Graul, Lee Ann. 2006. Procter Gamble, Unilever and the Personal Products Industry. 2006. PDF file. http://info.umuc.edu/mba/ep/P resentation/EP_Olp/data/GSA.pdf. Joachimsthaler, Erich. 2012. Formulating a Strategic Blueprint for Action. PDF file. www.harvardbusiness.org/press. Karnani, Aneel. 2007. Case Study: ‘Fair Lovely’ Whitening Cream. PDF file. http://www.un.org/esa/coordination/DWDG.Fair.Lovely.SMJ.pdf. Management Paradise. Lux- A Comprehensive Study. 2009. Web. http://www.managementparadise.com/forums/marketing-management/139305-lux-comprehensive-study.html Mullins, John. Orville Walker. Harper Boyd. Marketing. PDF file. http://www.burgesscompany.com/mba/h17mkcoursetext.pdf. Scribd. Strategic Marketing Planning. 2010. Web. http://www.scribd.com/doc/29438236/21739056-Strategic-Marketing-Planning. Uhmhoabhi, Fredrick Albert. Pestle analysis: a report on Unilever. PDF file. http://www.codewit.info/articles/Uhmhoabhi20172045.pdf. Unilever. 2011. Annual report 2011 of Unilever. PDF file. http://www.unilever.com/images/uslp-Unilever_Sustainable_Living_Plan_Progress_Report_2011_tcm13-284779.p df. Unilever. 2011. Unilever Charts 2011. PDF file. http://www.unilever.com/images/Unilever_AR11_tcm13-282960.pdf. Unilever. 2011. Unilever Sustainable Living Plan. PDF file. http://www.unilever.com/images/uslp-Unilever_Sustainable_Living_Plan_Progress_Report_2011_tcm13-284779.pdf. This essay on Unilever’s Personal Care Products was written and submitted by user GhostRider to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The World Is Full Of Lies Essays - Deception, Lie, Food Lion

The World Is Full Of Lies Essays - Deception, Lie, Food Lion The World Is Full Of Lies The world is full of lies. In fact, we experience them on an everyday basis. In every film we watch we are fooled into believing that the pictures on the screen are moving, but in actuallity they are just still shots placed together at 24 frames per second. Television and the media (news) seem to be the biggest carries of the lying virus. ABC was one of the unlucky few to have been caught. Their name was dragged through the mudd along with Food Lion, in a case which poses many ethical questions. Because of commercial advertisements, television news has been forced to resort to lie tactics in order create stories that shock viewers into watching. News has become nothing more than factual ENTERTAINMENT. For example, ABCs news program Primetime Live did a feature story on the South Carolina based Food Lion, which stated that the grocery chain was selling tainted meat, cheese that had been nawed upon by rats, produce which was taken from the dumpster, and fish which had been bleached in order to return the natural white color; however, ABC used trickery in order to obtain the package. The lead was originally developed from a friend of segment producer Lynne Dale. The friend was the UFCW (United Food and Commercial Workers Union) spokesman Neal Lattimore. The information was supplied through a group who served as a middle man. ABC went to a Food Lion armed with hidden cameras in order to obtain some initial evidence. Second, ABC sent three employees Lynne Dale, Susan Barnett, and an Photographer to apply for jobs using forged references, supplied by UFCW. Here is the err with ABC. Their use of false information directly infringes upon a companies trust with employees, furthermore, many applications require a signature that bonds all information to the employee. Their second mistake was using information supplied by a union who according to Marc Gunther and Henry Goldblatt was already at arms with Food Lion, because of their persistance to remain NON union. The question that arises, does this justify ABC to lie in order to prove someone elses lie? Sissela Bok would suggest that such practices would be correct if in the interest of the public. To Bok lies can be justified by the cognitive awareness of truth but in order to achieve such aware ness one must seek truthful alternatives (31). She writes: If lies and truthful statements appear to achieve the same result or appear to be as desirable to t he person contemplating lying the lies should be ruled out. And only where a lie is a last resort can one even begin to consider whether or not it is morally justified. (31). She also infers that lying in regards to moral justification can not be exclusive. Such information has to be capable of being made public. We should always balance the consequences with the truth as our parents once taught us too. She describes paternal/maternal lying as justifyable if it someway helps to prevent the child from being injured. Such lies are created in order to PROTECT the innocent. Her stand becomes redundantly clear in Lying. Lies CAN be justified if the need, outweighs the consequences, but by no means however, does she agree with lying, in fact she appauls it. I hope to have shown how often the justifications they invoke are insubstantial, and how they can disguise and fuel all other wrongs. Trust and integrity are precious resourses, easily squandered, hard to regain (248). As aforementioned, Bok would suggest that such lying is justifiable in order to save a life; however, I find that ABC was surely more interested with ratings as opposed to public care, although their image would suggest it. Modern news is a huge publicity battle. Whomever produces the better LIFE SAVING snippit wins the advertising. ABCs approach by no means justifies there actions. They chose not to sample the foods and run quality control checks on them, nor did they research the health boards recent ratings. Instead they entered into the situation lie first. Bok states that moral justification cannot be exclusive, it has to be made public, none of which ABC did. The information and package were filmed in Spring

Australian Indigenous People

The argument of Peter Sutton (2001, 13) that the problem of the Aboriginal People arises from a mix of complex factors that are ancient cultural and social and various external forces has been rightly argued. If we observe the history of the Aboriginal and Torres Strait Islander there disadvantage began with them being disposed of their land and then being displaced. The losses of their autonomy, racial discrimination, and poverty’s intergenerational effects have further fuelled their disadvantages (Aboriginal economy & society: Australia at the threshold of colonisation, 2005). There are more often than not various prejudices that have been faced by the Aboriginal and Torres Strait Islander people when they try to rent the home, get services in banks and shops, find a job and do the most common things which every other Australian takes for granted. There are casual relationships that exist with each disadvantage that interrelates to another disadvantage. For example, without their being adequate facilities for studying at home, even with the encouragement from parents, learning would not be an easy task. Education similarly would be difficult for children who are suffering from middle ear troubles or a hearing loss or are malnourished (Macoun, 2011). Health is affected due to there being poor sanitation and housing that is not appropriate. There is often tertiary education which is required for progression to middles and senior positions. Being unemployed and poor lower statistically the self-esteem and increases death, illness and the likelihood of their being imprisonment and arrest, just as poor health effects employability and limits achievement in education.   There has been great suffering that the indigenous people have suffered in the past. It can well be stated that the problems that are faced by the Australian Indigenous people arise today from a complex combination together of the current which, which the time post-conquest, and external impact from factors that are historical, with there being a relevant number of pre-existing ancient, cultural and social factors (Austlii.edu.au, 2016). In Peter Sutton's article, the focus has in general been laid upon only violent conflicts however, these factors do trickle down to various disadvantages that are being faced by the indigenous people today (Sutton, 2001). There are various people for whom the proposition that the disadvantages to the Indigenous people have been caused by factors that are external only, such as colonization, is a fiction that continues to sustain. The defense for this sustaining fiction is that it is not possible for the masses to understand the subtlety that is there behind the truth and it is towards simplistic that they are more inclined towards (Austlii.edu.au, 2016). There has been on the contrary a silence relatively on the complexity of the casual factor, and there has been no acknowledgment of the same. In his 2001 academic paper Peter Sutton’s argument that the violence level and depravity require examining together the various complex factors as mentioned above. His argument is ended with shifts that are significant in the economy and culture of the Aboriginal people. Paul Toohey in his article Peter Sutton has been openly quoted and the differential treatment of the Aboriginal communities and the Aboriginal liberation politics wisdom (Ryan, 2010). The Aboriginal people in the 1960s asserted their right to freedom to vote, movement, accessing of social security at least the minimum level, consumption of alcohol and various other such freedoms. The achievement that resulted has helped close the gap that exists between the status of the Aboriginal as determined by the administrative and legislative action at both State and Commonwealth level on the one hand and citizenship rights on the other hand. This translated into practice as the discriminatory practices' removal by whic h the participation of the Aboriginal people were restricted in the white Australian's civic life (The Politics of Suffering: Indigenous Australia and the end of the liberal consensus, 2010). To take up on the point of Sutton on coming together of various factors that are cultural, there was no or little deep-seated recognition of a difference of values or culture during the liberation politics' mobilization. The distinct cultures and value of the Aboriginal Australia may be marketed by the white Australia in pursuit of national symbolism and gains economically, however, with respect to administrative and political policies, the values of the Aboriginal are considered to be common with that of all the Australians. The gains of the Aboriginal from politics of liberation include them being able to access the white citizenship, internal and institutional assimilationist of practices and policies, incorporatist models. In short being the opportunity to be in the white Australian's lifestyle. Aboriginal economy & society: Australia at the threshold of colonisation. (2005).  Choice Reviews Online, 42(05), pp.42-2891-42-2891. Austlii.edu.au. (2016).  Overcoming Disadvantage. [online] Available at: https://www.austlii.edu.au/au/orgs/car/overcoming_disadvantage/pg3.htm [Accessed 4 Aug. 2016]. Macoun, A. (2011). Aboriginality and the Northern Territory Intervention.  Australian Journal of Political Science, 46(3), pp.519-534. Ryan, L. (2010). Rewriting Aboriginal history.  History Australia, 7(3), pp.70.1-70.2. Sutton, P. (2001). The politics of suffering: Indigenous policy in Australia since the 1970s.Anthropological Forum, 11(2), pp.125-173. The Politics of Suffering: Indigenous Australia and the end of the liberal consensus. (2010).  Australian and New Zealand Journal of Public Health, 34(5), pp.535-536.

Human Resource Essay Example | Topics and Well Written Essays - 2000 words

Human Resource - Essay Example Employees who aspire for status will work hard towards getting the company car and this will be very beneficial for the organization. This paper will comprehensively analyze whether a company should add direct compensation or not when employees undervalue the cost of benefits. â€Å"Employee benefits typically refers to retirement plans, health life insurance, life insurance, disability insurance, vacation, employee stock ownership plans, etc. Benefits are increasingly expensive for businesses to provide to employees, so the range and options of benefits are changing rapidly to include, for example, flexible benefit plans.† (Direct and Indirect Compensation) Maternity leave, vacation pay and holiday pay are some of the best examples of benefits, there are two types of benefits namely tangible benefits and intangible benefits, the above examples are all tangible benefits, some of the intangible benefits include appreciation, working in a good working environment, likelihood of promotion and so on. Employees crave for fringe benefits, fringe benefits mainly refer to tangible benefits, tangible benefits are generally believed to be better than intangible benefits. ... Variable pay mainly depends on the performance of an employee in his role, when an employee performs well, he is rewarded with incentive pay and bonus pay come the end of the year, and this is a fine example of variable pay. Benefits play a pivotal role in retaining employees; benefits can also increase the job satisfaction amongst employees. Employees start working harder in order to get these benefits that an organization offers, this increases the overall productivity of the organization and the goals are easily achieved. â€Å"Employee benefits are an important part of any company’s offering to their prospective or existing staff. There can be numerous advantages to establishing an employee benefits scheme, not only for the employee, who can receive useful non-cash benefits in addition to, or in place of, part of their salary, but also for employers, who can bulk out their salary offering with additional benefits to their staff.† (Advantages of Benefits) Direct and Indirect Compensation It is very important to understand the difference between direct and indirect compensation, many employees fail to value indirect compensation and as a result of which quit an organization. Direct compensation is the salary or the wages given to the employees, indirect compensation refers to the non-monetary benefits provided to the employees, facilities like hospitalization, overtime policy and so on fall under non-monetary benefits. Here is a diagram which would throw more light upon the same. Indirect-Compensation (2011) â€Å"Today the compensation systems are designed aligned to the business goals and strategies. The employees are expected to work and take their own decisions. Authority is being delegated. Employees

Land Law Essay Example | Topics and Well Written Essays - 3500 words

Land Law - Essay Example For explaining this statement in relation to land law of the UK, actual occupation, Williams & Glyn's Bank v Boland (1981), City of London Building Society v Flegg (1988), Land Registration Act 2002 Schedule 3, Para 2, LRA 1925 s.70, Lloyd's Bank v Rosset (1991), Stack v Dowden (2007) and Jones v Kernott (2012), all will be employed in detail. In accordance with the law of land of the United Kingdom, if a land is not registered, an occupant can acquire the title by way of adverse possession over period of time. It can be done via combination of positive effect of the adverse possession, which gives the occupant’s title but the negative effect of the Land Act 1980 extinguishes the documentary1. Actual occupation indicates effective physical control over the land or property. It shows exclusive occupation. Though singly, but on behalf of several occupants. Hence, the owners of the land and the intruders cannot be the occupants of the vacant land at the same time. Here, the quest ion arises what act determines sufficient degree of exclusive physical control, which must be based on the circumstances. Besides the particular of land in nature and the way it is commonly enjoyed, it is true that everything is based on some specific situation. In a broad term, alleged occupants who have been dealing with the land might have the right to deal with and no other occupant is authorized to get it done. If the land was previously vacant ground depicting strong evidence of actual possession, it is neither indispensable nor conclusive2. Land Registration Act 2002 According to the Land Registration Act 2002, Schedule 3, Para 2, interests of persons in actual occupation states that an interest belongs at the time of disposition property to a person in actual occupation when he or she is in actual occupation following certain conditions3. The person should have interest under the Settled Land Act 1925, interest of a person against whom inquiry was made before the disposition , interest belongs to a person whose occupation was not clear, person to whom the disposition was made was not aware of the factual position and leasehold estate granted to take effective possession, could not effectuate at the time of disposition4. In the recent development, the judicial authority of the House of Lords conferred to the newly established Supreme Court. If we look at the judgment of Manchester City Council v Pinnock and Hounslow LBC v Powell, the Supreme Court tried to move on to a new path by realizing the importance of human in land law. Public body should not eject an occupier of land if it is disproportionate to do so5. In the case of Berrisford (FC) v Mexfield Housing Co-operative Ltd, the Supreme Court again considered an appeal of eviction keeping in minds that Ms. Berrisford had entered a mortgage under a scheme where against, she sold her house to a housing co-operative. The co-operative society at that time allowed her to remain in the same house. The co-op erative took plea that its agreement with the inhabitant did not create a lease. The Supreme Court was of the view that Ms. Berrisford had a lease for life; hence, she could not be removed from her existing place6. The mentioned decision of the apex court of the United Kingdom was widely welcomed by the legal fraternity and the people alike. Take the example of Stack v Dowden, wherein the House of Lords held that determination of an ownership in the property as far as the domestic background is concerned based on the common intention of both the parties.

The Welcome Table by Alice Walker Essay Example for Free

The Welcome Table by Alice Walker Essay The Welcome Table is a short story written by Alice Walker. It is written in third person point of view. â€Å"The omniscient technique is used in this story and is particularly effective in allowing the reader to understand the old woman’s predicament and how she, and others, dealt with it† (Clugston, 2010). In this essay, I will explain the meaning of this story as well as the realities to racism and hate. The story begins by describing the elderly African-American woman. She was dressed in her Sunday church clothes that was old and falling apart. She had an old corsage pinned to her dress. The shoes she wore were high-heeled and polished. A silk scarf was used as a hair-band which was greasy from her oily pig-tails. Her aged eyes were blue-brown in color and were nearly blind. She was lean but old and wrinkled. Her skin was ashy. After walking many miles, she came upon a church. It was a white people’s church. She had walked alone to the big church. After walking a half a mile to the church, she was sweaty and clammy. She stopped on the steps of the church to rest before going inside. When she went into the church, the reverend stopped her. She brushed passed him and sat on the back bench. It was cold outside and near about just as cold inside the church. She sat there shivering from cold as everyone noticed as they went to sit up front. While everyone stared at her as if she was a piece of garbage, she sat there quietly. Some people spoke harsh words while others remained silent or felt sorry for her. Her appearance made some of the white people think of cooks, maids, and mistresses. Other people saw jungle orgies or â€Å"riotous anarchists looting and raping in the streets† (Clugston, 2010). Many thought Christian worship and the Holy Church was going to end. They saw an invasion of their privacy to worship. It made them furious as she sat there ignoring them. The usher called her â€Å"grandma† and told her that she should leave but she told him politely to â€Å"go away†. Finally, the white ladies made their husbands throw her out of the church. â€Å"Could their husbands expect them to sit up in church with that?† (Clugston, 2010). They referred to her as â€Å"that† as if she was an animal or trash. After getting her threw out of the church, the wives felt justified and the congregation started having church as they normally would. Outside, on the church steps, the poor old woman looked around as if in shock. She went back to singing in her head as she was before they threw her out, but this time it was a sad song. As she looked down the highway, she saw something amazing coming towards her. The frail old lady began to laugh and jump in joy. She saw Jesus walking in her direction. She mentions that he looked exactly like a picture she had stolen from a white lady’s Bible and hoped that he did not know she had stolen it. She waved her arms frantically, afraid that he might miss her. When Jesus got close to her, he asked her to â€Å"follow me†. As they walked, she told him past stories of her life and how she cooked, cleaned, and nursed the white people. She also told him of how they threw her from their church. As they were walking, she would sing from time to time. It seemed as if they were walking forever. None of the church people knew what had become of the old lady until later when they heard that an old black lady was found dead on the side of the road. As she had walked along the highway, many people saw her talking and making hand movements as if she was talking to someone. But, being that they saw no one other than her, they thought she had lost her mind. What they did not see was that Jesus was leading one of his soldiers home and she was talking to him. This story is a perfect example of racism and hate. It shows how many white people treated African-Americans. It is shocking to me that one human-being can treat another human-being with so much dislike and hatred. We are all God’s creatures and we should treat everyone with love as Jesus would. References Clugston, Wayne R. (2010). Journey into Literature. San Diego, CA: Bridgepoint Education, Inc. Walker, A. (2003). THE WELCOME TABLE. Literary Cavalcade, 55(5),32.

Society’s Neglect of the Homeless Essay example -- Argumentative Persu

Society’s Neglect of the Homeless There is a serious problem with the way homeless people are treated. They are not treated as any normal human being is treated. The homeless have been dubbed the outcasts of society and receive practically no assistance from the government. Where is the consideration for these people? Are homeless people considered less than human? Why is it so hard to give a helping hand to somebody who is in need? Is society becoming too self-absorbed or are homeless people just transient to the rest of society? Society does not want to be bothered with the problems of inhumane people living on the streets, when there are enough problems within it. There should be no reason for people to worry about the problems of others. The government is mainly responsible for the welfare of all the people living in its area. In society homeless people are on the bottom of a prioritized list. That is why homeless people are categorized as mentally ill. Nobody wants to deal with the problem, so they make an excuse of a homeless person being on the street because of ment...

American Revolutionary War Essay

Abraham Lincoln, the 16th President of the United States, gave the now-famous â€Å"Gettysburg Address† speech on November 9, 1863 during the American Civil War. â€Å"The Gettysburg Address,† only two-hundred and seventy-two (272) words and estimated to have lasted only two-three minutes, was Lincoln’s way of encouraging the American people to maintain their support for the Civil War. The speech was, however, about much more than war. Lincoln delivered the speech to emphasize American ideals of freedom, justice and equality for all people – tenets central to America’s origins, development and future. This essay will provide the following: 1. ) the American Revolutionary War, the Declaration of Independence and their influence on the â€Å"Gettysburg Address,† 2. ) the importance of the â€Å"Gettysburg Address† during the Civil War era, and 3. ) the relevance of the â€Å"Gettysburg Address† during the 20th and 21st centuries. While the â€Å"Gettysburg Address† was short in length, it refers to America’s long history based on the struggle for civil liberties. For example, some European explorers traveled to the Americas in search of wealth in the 1500s, 1600s and 1700s; while others sought religious and political freedoms. By the 1700s, thirteen British colonies were established in North America. In 1770s, colonists rebelled against British rule and started the American Revolutionary War. In 1776, colonial leaders drafted the Declaration of Independence. This document declared the original thirteen states free from British rule. It also emphasized the colonial beliefs in individual rights and the equality of men with following: â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights; that among these are Life, Liberty and the pursuit of Happiness. That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed. † Lincoln referred to the Declaration of Independence in the â€Å"Gettysburg Address. † He used it to explain that the United States of America was created based on the principles of equality and freedom. Because of America’s origins, Lincoln argued that all people were created equal, and that the government of the United States existed to protect the rights of all Americans. Lincoln stated, â€Å"Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal. † In that statement, Lincoln compared the Civil War to the American Revolutionary War. He suggested that the two wars were both based on the pursuit of freedom and equality for all, and that the Civil War was necessary because of that. He also emphasizes here the importance of preserving the United States Government, which exists to protect the rights of all Americans. Lincoln’s referral to the Declaration of Independence in his speech was not only a reference to the importance of America’s history. It was also a plea to his audience during the Civil War Era. The Civil War, begun in 1861 with South Carolina’s secession from the Union, was primarily a battle over the right to continue the practice of slavery. American slavery forced people of African origin to provide free labor. It also denied people of African origins basic rights. Slavery was the basis for the economy in most southern states. In many northern states, slavery had been outlawed and was seen as unjust. Thus, the issue of slavery divided the United States. As a result, Lincoln used the â€Å"Gettysburg Address† to encourage Americans to fight to preserve the â€Å"united† States. According to Lincoln, the United States was based upon freedom and equality, and that our government was created to protect the rights of its citizens, regardless of their race or religion. He stated in the â€Å"Gettysburg Address:† â€Å"†¦Now we are engaged in a great civil war, testing whether that nation, or any nation, so conceived and so dedicated, can long endure†¦ this nation, under God, shall have a new birth of freedom—and that government of the people, by the people, for the people, shall not perish from the earth. † Lincoln also used the â€Å"Gettysburg Address† to encourage continued support of the Civil War when the American public was exhausted by the horrors of war. Lincoln gave the â€Å"Gettysburg Address† in Gettysburg, Pennsylvania at the dedication of the Soldiers’ National Cemetery. This ceremony commemorated the Battle at Gettysburg, which occurred in July 1863 and resulted in more than 7,000 deaths, more casualties than any other Civil War skirmish. The Battle at Gettysburg was a turning point in the war, weakening the Confederacy. Because of the large number of deaths, Lincoln also utilized the â€Å"Gettysburg Address† as a way to memorialize those who had lost their lives. He stated: â€Å"We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live†¦It is rather for us to be here dedicated to the great task remaining before us—that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion—that we here highly resolve that these dead shall not have died in vain†¦Ã¢â‚¬  Thus, Lincoln appealed to the American public, asking them to support the Civil War to protect individual freedoms, to preserve the nation, and also in remembrance of the men who lost their lives during and as a result of the war. Lincoln’s â€Å"Gettysburg Address† had origins in the American Revolutionary War in the 1770s, was created to gain public support of the Civil War in the 1860s. It has also been used repeatedly in the 20th and 21st centuries to promote American ideals of freedom and equality. One of the most notable examples of this is Rev. Dr. Martin Luther King, Jr. ’s â€Å"I Have a Dream† speech. King was a leader in the Civil Rights Movement of the 1950s and 1960s, which was designed to give blacks the same rights as whites – like the right to vote, the right to go to different public places, etc. King gave his â€Å"I Have a Dream† speech in 1963 in Washington, DC before more than two hundred thousand (200,000) people, and referred to President Abraham Lincoln and his â€Å"Gettysburg Address† speech. King stated: â€Å"Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation†¦Ã¢â‚¬  In conclusion, Lincoln’s â€Å"Gettysburg Address† was not only important historically, but it is relevant today. His speech was about two concepts. First, he promoted the belief that all people were created equal and deserve the same rights and freedoms. Second, he promoted the idea that our government, and thus our country, is worth preserving because both exist to protect those rights and freedoms we all deserve. The fight for equality in our country still exists; while it is less about race and more about simple economics. Lincoln’s speech summed it up – it doesn’t matter what you look like, how much money you have, or your educational level – all people are created equal. And, our government exists simply to protect that concept.

Macbeth Act 2 Scene 2 Essay

I shall now evaluate the significance of Act 2 Scene 2. Before this scene we know that Macbeth has already killed King Duncan. We have been introduced to Macbeth and Lady Macbeth. Furthermore, we have been introduced to the Murder, and guilt in the environment. This scene is essential to the plot because the scene produces and develops the character of Macbeth, and shows a different side of Macbeth after the murder of Duncan. It is essential also because it shows the reaction and effect the murder has put on Lady Macbeth. The two main characters in this scene are Macbeth and his wife, Lady Macbeth. This scene is one of the most significant scenes in this entire play. Owing to the fact that, in this scene Macbeth and Lady Macbeth reveal their equivocating and uncertain emotions and personalities. To be precise, in the beginning of this play Macbeth was a courageous, honourable and loyal soldier. However, he met three witches after a war. The witches sabotaged his mind into believing the fact that he would become the King of Scotland. These predictions the witches made roused Macbeth’s ambition and lead him into murdering King Duncan. In this scene, Macbeth has been mocked by his wife, into killing Duncan. Confused with his conscience and ambition Macbeth commits the sin. This scene shows the changes in Macbeth’s emotions and specifies that he is an enterprising character, who goes through the contrast between his courage and guilt. Act 2 scene 2 shows that Macbeth is in misery. This scene is about Macbeth being questioned by his conscience and about the betrayal that he has committed. An example of Macbeth questioning his conscience would be: â€Å"But wherefore could not I pronounce â€Å"Amen†?† In this quote you can tell that Macbeth is asking himself a question that is connected to him being uncomfortable. Another example of Macbeth’s guilt is: â€Å"Methought I heard a voice cry ‘Sleep no more!† This quote proves that Macbeth knows that he won’t be able to sleep at night, because his conscience has been questioned.  Act 2 scene 2 portrays Lady Macbeth as a cruel and evil character. The fact that she says â€Å"That which hath made them drunk hath made be bold† shows that she doesn’t feel any guilt and that she is still very cruel instead of being worrying about the consequences about the things that she has done. When  Lady Macbeth says â€Å"Why did you bring these daggers from the place? They must lie there: go carry then; and smear the sleepy grooms with blood† you can tell that she is only afraid about getting caught, but not guilty about what he has done, except she wants to make it seem even worse by smearing the grooms with blood. Shakespeare emphasizes the two character’s personalities by making them completely different from each other. He makes it a balance because he wants the audience to see the irony that he has created in the play because in the future the two characters will swap their personalities.  Shakespeare uses the effect of imagery in this play. In this particular scene he uses his strong visual words to create pictures in the audience’s minds. Even though, the death of Duncan isn’t described specifically in this play, the audience will still be able to imagine the terrible scene of murder. When Lady Macbeth says, â€Å"My hands are of your colour; but I shame to wear a heart so white† she implies the effect and image of blood, because when she says colour people will most probably think of blood. Macbeth responds by saying â€Å"This is a sorry sight† it also implies to the audience that it isn’t very good to be seen. Also, when Lady Macbeth says, â€Å"Smear the sleepy grooms with blood† the imagery is very effective because people can picture a room and people smeared with blood. Imagery is very significant because it is the only way that the audience will be able to see the story. If there are no strong visual words then the audience will not be able to see anything, this way it will be harder for the audience to enjoy the story. Hence, Shakespeare uses imagery. Murder and guilt are the two main themes addressed in this scene. In the whole play, Macbeth’s unintelligent behaviour and other flaws in his character caused Macbeth’s failure and ruination. Also, Lady Macbeth’s pressure on him was an important reason of his downfall. This is shown comprehensively in this scene. In this play Shakespeare is trying to show the audience that ambition and passion is good only when it is thought up to a limit, and if people think of right and wrong. However, it could be bad when it becomes so passionate that it shatters one’s honour and pride. In this scene Shakespeare tries to show the audience Macbeth’s wrong decision and the consequence to his spurious ambition. The theme of murder is shown in Lady Macbeth’s dialogues. When she says â€Å"I have drugged their possets† the audience can feel the murder theme, because Lady Macbeth is so keen and excited about Duncan’s death that she would do anything. Also, when she says â€Å"Had he not resembled my father as he slept, I had done’t† it also shows that she would have done anything to make Macbeth the king. The theme of guilt is only shown in Macbeth’s dialogues. When Macbeth says â€Å"Sleep no more, Macbeth shall sleep no more† the audience can easily tell that Macbeth is feeling guilty about what he has done. Also, when he says â€Å"This is a sorry sight† people can tell that Macbeth is afraid of what has happened. Also, the audience can tell that Macbeth hasn’t done everything with his own decision. This is very ironic because in this scene Macbeth is the one who is guilty and carries on with the theme of guilt. However, further in the play it’s Lady Macbeth that is guilty and Macbeth carries the theme of Murder instead of Lady Macbeth. The original audience would have responded to this scene with fear and anger towards Lady Macbeth because she plays a very cruel character that is very vicious and nasty and doesn’t care about what has happened. However, the audience would feel sorry for Macbeth and find Macbeth very dumb for doing what he has done. The overall dramatic impact of the scene is a very strong effect of evilness. The most intense aspect of this scene is when Shakespeare shows the difference between cruelty (Lady Macbeth) and guilt (Macbeth) because this is the point where the audience is thinking most about the reaction of characters of the death. This scene is a scene of a climax point where there are a lot of different characteristics added to each character. The scene’s significance to the rest of the play is very strong because it is contrasting to the rest of the play where Lady Macbeth becomes guilty and Macbeth becomes vicious.

Free Essays on Jet Blue Vs. The Rest

Jet BlueVs. The Rest Tim Beran BA 311 Marketing If you’re looking for a shaky industry these days, and throughout history for that matter, you really need look no further than the airlines. Since September 11th, we have seen two of the Major Airlines in this country file for bankruptcy, and a third came extremely close. Respectively these would be United, USAIR, and American. The remainder of the major airlines are struggling as well. In the midst of this there are two airlines that seem to be making gains off of others losses. These would be Southwest, and Jet Blue. Since Southwest is off limits, the focus of this paper will be on Jet Blue. How is it that this young airline can do so well while the veterans of the industry are struggling to survive? There are many reasons, but let’s focus on Marketing. Let’s begin with the four P’s of the Marketing Mix. Product, price, place, and promotion. What do airlines do? The basic function from the beginning has been to get people from point A to point B. Of course all of the airlines do this, but it is how they do it that sets Jet Blue apart from the rest. It has become the â€Å"norm† lately that most of the time that you get on a flight you can count on being cramped in a small seat with little room to move, poor and/or unfriendly service, and a bag of pretzels for nourishment. This unfortunately is the â€Å"product† that most airlines are offering to their customers. To me, I’ve always felt that this would be one of the easier things to deal with, and that is exactly what Jet Blue has tried to do from the start. The airline operates a brand new fleet of Airbus A320’s. Here is their fleet information from jetblue.com: 57 Airbus A320 aircraft , all powered by International Aero Engines (IAE) V2500 engines Jetblue has orders with Airbus for a fleet of as many as 202 A320 aircraft and has placed an order with Embraer for a fleet of up to 200 EM... Free Essays on Jet Blue Vs. The Rest Free Essays on Jet Blue Vs. The Rest Jet BlueVs. The Rest Tim Beran BA 311 Marketing If you’re looking for a shaky industry these days, and throughout history for that matter, you really need look no further than the airlines. Since September 11th, we have seen two of the Major Airlines in this country file for bankruptcy, and a third came extremely close. Respectively these would be United, USAIR, and American. The remainder of the major airlines are struggling as well. In the midst of this there are two airlines that seem to be making gains off of others losses. These would be Southwest, and Jet Blue. Since Southwest is off limits, the focus of this paper will be on Jet Blue. How is it that this young airline can do so well while the veterans of the industry are struggling to survive? There are many reasons, but let’s focus on Marketing. Let’s begin with the four P’s of the Marketing Mix. Product, price, place, and promotion. What do airlines do? The basic function from the beginning has been to get people from point A to point B. Of course all of the airlines do this, but it is how they do it that sets Jet Blue apart from the rest. It has become the â€Å"norm† lately that most of the time that you get on a flight you can count on being cramped in a small seat with little room to move, poor and/or unfriendly service, and a bag of pretzels for nourishment. This unfortunately is the â€Å"product† that most airlines are offering to their customers. To me, I’ve always felt that this would be one of the easier things to deal with, and that is exactly what Jet Blue has tried to do from the start. The airline operates a brand new fleet of Airbus A320’s. Here is their fleet information from jetblue.com: 57 Airbus A320 aircraft , all powered by International Aero Engines (IAE) V2500 engines Jetblue has orders with Airbus for a fleet of as many as 202 A320 aircraft and has placed an order with Embraer for a fleet of up to 200 EM...

Article Review Term Paper Example | Topics and Well Written Essays - 1250 words

Article Review - Term Paper Example Health related issues are under constant research and scrutiny. In order to present a point of view regarding health it is imperative to present it with proper data. Many articles are published in different journals, magazines and newspapers regarding health. It is difficult to keep track of all and it is equally difficult for the writers to get the attention of the readers. In order to be a good article it is necessary for the writer to present facts and figure in as simple language as possible. The article under review was authored by Peter P. Egeghy, Rogelio Tornero-Velez, and Stephen M. Rappaport, who are part of the Department of Environmental Sciences and Engineering at the School of Public Health, University of North Carolina – Chapel Hill. The study, entitled â€Å"Environmental and Biological Monitoring of Benzene during Self-Service Automobile Refueling†, was an attempt to quantify benzene exposure and uptake in the general public. The purpose of the article i s to create awareness among the people regarding Benzene exposure. It is a serious public health concern but the data regarding the health hazards are not available. It is also an attempt to educate the people how to avoid exposure to Benzene. The writers have presented their arguments in logical sequence. They are able to support their arguments with facts and figures. In order to obtain these facts the authors have adopted the self-administered monitoring technique. First of all they have discussed the amount of Benzene and its source. After this they have discussed about the effects of Benzene and how people are exposed to it. They have selected people most exposed to the Benzene and provided them with kits for collection of data. The details of the kit are given in order to make the study authentic and reliable. The writers have also compared the kits used in the study with other kits. They have conducted their study during July 1998 and March 1999 and samples were collected in three different seasons excluding winter season. The details about the subjects are also given in order to make the study more reliable and trustworthy. For making data more reliable the repeated measurements were taken. The process of conditioning the data and analysis are mentioned in detail. This detail includes the usage of different procedures and different apparatuses at different levels. This detail is supported by giving data in tables and charts. These details are helpful for experts and students. They also give authentication to the study. Form this writers come to the result obtained after the procedures adopted. First they give the sampling rate of Benzene in passive monitors used during the kit. Then they have given the detail of CO2 content in breath samples. The writers have also shown the data for the stability of the samples and the concentration level. After this the writers have mentioned about the variations among subjects and within subject. This is followed by the quantity of Benzene in breath and Benzene exposure. This is followed by the evaluation and estimate of the study by the writers. Under the heading of discussion the writers have discussed different aspects of their study and compared it with other conventional studies. They have acknowledged the fact that their study was simple but remarkably the results they have found are very close to other studies conducted. This portion is important as here the writers have

The Papua Conflict Research Paper Example | Topics and Well Written Essays - 6750 words

The Papua Conflict - Research Paper Example In spite of the linkages between two New Guinea regions, the European colonialists formally separated the two in 1895 and 1910. Even though the Dutch seized the western part and Germany and Great Britain the eastern side, it did not matter much to the indigenous people. Nevertheless, this division was to have a large-scale impact on the population in the Dutch side after the 1949 Indonesian independence. In 1828, the Netherlands demanded ownership of the West New Guinea, primarily due to its geographical closeness to their territories in the East Indies. The intention appears to have been only to thwart other colonialists, especially the British, from setting up outposts there. As argued by Meinisma, a Dutch historian, the Dutch demands for possession was driven by Sultan of Tidore’s claims for territorial rights. Because the Sultan was the Dutch’s ‘vassal’ â€Å"that portion of the island was accounted to belong to the Dutch Indies.† In truth, the power of the Sultan was confined to a number of coastal communities on the Bird’s Head Peninsula, and as mentioned in the 1884 British correspondence : There is no evidence of the Sultan’s authority having ever been recognized by the natives on any part of the Mainland, or of his people having ever visited any part of it. This is generally admitted by the Dutch writers. It was only in 1898 that a minor government was established under the Dutch Resident at Moluccas’s Ternate.... rnate was initiated only due to the insignificant presence of the Dutch in New Guinea did not merit an independent government there.9 Yet, in 1902 a fierce deliberation occurred in the Dutch congress on whether there should be an independent budget for New Guinea from the East Indies based on the fact that it belongs to Polynesia whereas East Indies was a part of Asia.10 Eventually, for governmental reasons, the connection with Ternate was sustained. Yet this agreement directed Indonesia at self-government to assert that the region was a fundamental section of the Republic. After the Dutch rejected it, it became a root of intensifying conflict between the two nations all over the 1950s and 1960s.11 In the end, under pressure from the American government and possibility of an Indonesian assault, the Netherlands accepted withdrawal from the region and give it to a provisional United Nations organization. In the New York treaty ratified by the Indonesians and the Dutch on August 1962, i t was decided that the United Nations would later on move governance of West Guinea to Indonesia.12 A UN group was to go back to help Jakarta mobilize a movement for independence.13 Its function was to find out whether the Papuans wanted to become an Indonesian province, or prefer autonomy. Roots of the Papua Conflict The roots of the Papua conflict are diverse. They involve not just continuing disagreement over independence but also hostilities rooted in the olden times and persistence of state-supported military activities, violations of human right, and a value of freedom. Moreover there is unending ethnic dispossession in the welfare, education, and health sectors brought about by a mixture of state indifference and environmentally, ethnically, and socially disruptive major development

WTO - Trade Dispute Case Studies Study Example | Topics and Well Written Essays - 250 words

WTO - Trade Dispute Studies - Case Study Example year 2010, Japan filed a complaint to World Trade Organization (WTO) regarding Canada’s tight measures concerning domestic content requirement in the feed in tariff program. Japan claimed that this tariff seemed to be laws and regulation that were affecting internal sales. They also claimed that the tariff was inconsistent with Article III: 4 and III: 5 of the GATT 1994. It claimed that this measures were meant for internal qualitative assessments. Japan finally alleged that this measures were like subsidy and that it could lead to price support or financial contribution or a form of income (WTO, 2014). During the resolution by WTO, USA and European Union requested to be enjoined in the case and on 1 June, 2011 Japan requested establishment of a panel. The panel after various meetings upheld Japan’s complaint under article 2.1 of WTO. Then later they found out that Canada had not implemented one of the international trade agreement (WTO,

Geology Essay Example | Topics and Well Written Essays - 3500 words

Geology - Essay Example Because of these concerns, the prominent changes, at least many of it, occur so in the arctic region. The basis for this is strong positive feedback associated with occurs with ice and snow melt. As a fact, ice and snow are highly reflective and white, for this reason, when the ground or ocean beneath is revealed more absorption occurs. This leads to further warmingfurther melting etc Clearly the level of warming currently occurring in the arctic is having an enormous impact on the region and the magnitude of further warming is set to be disastrous for the region. Thus, the Arctic Climate Impact Assessment (ACIA) states: "The reduction in sea ice is very likely to have devastating consequences for polar bears, ice-dependant seals, and local people for whom these animals are the primary source of food." The polar bear (Ursus maritimus) is the world's largest species of bear and the largest land predator. There is a great difference in size between male and female polar bears, with the males (350-800 kg) weighing more than twice as much as the females (150-300 kg). Their body weight varies considerably during the season - especially female bears which can often double in weight between early spring and late summer. Compared to other bear species, the polar bear has a relatively small, long and narrow head, smaller and shorter fur-covered ears, and shorter, more powerful claws. Its longer predatory teeth and sharper molars have helped polar bears adapt to the arctic climate and its almost exclusively carnivorous lifestyle. The polar bear is the youngest species of bear and is closely related to the brown bear (Ursus arctos) and grizzly bear (Ursus arctos horribilis). In the wild, polar bears normally live to be 20-30 years old. Both males and females mature at the age of four to five years. Females often give birth to their first litter of cubs when they reach maturity, while males do not usually start mating until they are between eight to ten years old. Mating takes place in April-May, but delayed implantation (the fertilised egg stops developing at an early stage) means that foetal development does not commence until September-October. During late autumn, females go into hibernation and remain there for approximately four months. At about the beginning of January, between one and three cubs are born (depending on the mother's age and condition). The newborn cubs are extremely small, weighing only about half a kilo, but they grow rapidly due to the high fat content of their mother's milk. The cubs stay with the mother until they are two-and-a-half years old. The cub infant mortality rate is high and can exceed 70%. Only about a third of cubs r each the age of two. The polar bear is a circumpolar species and is found in arctic regions where there is access to sea ice throughout much of the year. Polar bear populations are found in Canada, Alaska (USA), Greenland, the Russian Arctic, the Norwegian Arctic and on the ice surrounding the North Pole. The global population of polar bears consists of roughly 20,000-25,000 individuals spread between 19 sub-populations. However, polar bears wander across enormous distances, so there are no major genetic differences between these populations. The distribution of polar bears in their habitat is far from even and is highly dependent on the availability of their prey. In the central areas of the polar icecap there is only very limited access to prey, and the density of polar bear

business plan on a creative international school

business plan on a creative international school In Bangladesh, Providing education to children and teenagers through English medium school is a service oriented business that has been practiced so far by private and non-government organizations. This feasibility study deals with the possibilities and requirements of setting up an English medium school in Dhaka city (Dhanmondi area). In todays world like Food, Cloth and Shelter, Education has become one of the basic needs, on the other hand providing education in a systematic and accurate manner still remain a great challenge. In Dhaka along with the government schools there are so many private schools, especially private English medium schools that are providing education to the children and teenagers. Signboards, banner, leaflets, and advertisements of such schools can be seen in everyday newspaper or at any street or area of Dhaka. But most of these schools hardly meet the expectation of the parents and are hardly able to educate in a systematic way using English language as the medium of exchange. Keeping these facts in mind, considering a project to setup a quality private English medium school in Dhaka is very rational. The name of my English medium school is Creative International School and it will locate at house no-32, Road no-3, Dhanmondi , Dhaka- 1205. It will satisfy the consumer need by providing education to 4 to 18 year old children and teenagers, using up to date and high quality learning methods adopted from deputed schools in United Kingdom. In addition it will become the best English medium school in Bangladesh within 2012 in the following areas:- Teaching method Teachers quality Student development Student quality Student intake Learning environment Teaching environment Working environment This project aims to establish CIS to attain these objectives for achieving features of high standards. The promoter: The promoter of the proposed CIS has sufficient experience and knowledge in the concerned field. The brief profile are given below- Name Age Contact address Phone number Kaniz Fatema 24 Flat 2, Delafield House, Christian Street, London +447574560200 Md. Farid Alam 25 Flat 40, Langdon House IDA Street, London +44740-4499400 M. Razibul hassan 26 House no 29 Road no 2 Dhanmondi, Dhaka +88029110210 +8801711389697 Mohammed Hafezul Islam 25 House no 27 Road no 2 Dhanmondi, Dhaka +88029110210 +8801711519729 The proposed school will have the legal form of a private limited company. The four promoters will be the four partners of the business. The partnership deed and agreements are already signed by the four promoters in accordance with the existence law of partnership in Bangladesh. The ability of the promoters to establish such school reflects their capabilities in several aspects. Economics of one unit: Since our main goal is to provide better education by forming Creative International School (CIS), we will not get profit. We are four founder just take 10000 as our salary, and rest of the profit will be distributed to fundamental development. If any one want to get away he can, but he will not get any profit. We are going to form a private English medium school, which name is Creative International School (CIS). Our main competitive advantages are to provide better education than other existence English medium school. Our per unit means per class students that means how much money will save from one class students in a month. Creative International School Economics of one unit Accounts name Unit cost S Revenue 1200 Less: Variable cost 123.1528 Contribution margin 1076.847 Less: Fixed cost 871.7593 Net profit 205.088 Evaluating our business idea: Our education, current organization position, and our experiences are listed below by a table- Name Education Current organization and position Previous experience Kaniz Fatema Sharmin (International relationship UK) Managing Director, Teleno CO. Ltd Assistant country manager, Save the children (UK), Dhaka Md. Farid Alam ( Economics USA ) Directoe Teleno co. Ltd Assistant Professor, London School, UK Mohammed Hafezul Islam ( Finance DU ) Head of Finance BEXIMCO Dhaka Associate Director, Finance, Oxford international school, Dhaka Md. Farid Alam ( IT UK ) Assistance principal, Oxford international school Teacher, Green Leaf School UK SWOT analysis of Creative international school are given below- Strength: High qualified teacher Teachers quality Good learning environment Teaching environment Working environment AC system class room Weaknesses: High risk Teachers politics Complex management Opportunity: Lack of English medium school High qualified governing body A source of social work Threat: Changing government rule Competition Lack of management Business Goal: The short term goal of this report is to primarily apply the determined plan of set up an English medium school. We have mentioned earlier that our main goal is to provide better education. The long term purpose of this report is to have a clear understanding of the activities and requirements of setting up an English medium school in Dhaka. There have been many English medium schools operating in our country for the last ten years. This is a service oriented business, and there not been many formal feasibility studies on how to establish this business. This study mainly focuses on management, marketing, technical, and social economic aspect of the project. Core Beliefs: Three core beliefs are described below- Low cost: Low cost is our main belief that we will provide better education with lower cost rather than other competitors. We are going to take only 1000Tk per month as tuition fees. Every body think that English medium school is only for rich family members because of high cost, however; we are going to omit this concept from general people. Creative international school is for all kind of people in our society. High qualified teacher: We think that our teacher will be highly qualified because we believe that a good teacher can give best effort according to students need. As a result, when we select any teacher, we try to nominate English proficient person. English environment: We believe that English environment is one of complex component duo to learn English language, in addition; we will hopeful that we will be successful to create an English environment which will be benefited for students. Supply and Demand: There are some factors that can influence on demand of our Creative international school. Those factors are discussed below- Tuition fees: tuition fees are one of an important factor that can influence on demand. We know that if price increase demand of something decreases that is why we have determined less tuition fees due to attract general people to admit there their child in our school. Quality: Quality is a curtail factor for determining demand of our educational service. Every body want cheap rate but they do not avoid quality. If quality become low, demand will also be low, as a result; we always try to sustain quality. Availability of other institutions: Demand also depends on availability of other English medium school. If number of English medium There are also some factors that can influence on supply of our service. Since our business is providing service, that is why; it only depend on our quality service. If we provide well praised education , our schools popularity will obviously increase. Strategy: Since Creative international school is a English medium school, so it should create a English environment. CIS will follow fully British education system, this is our main strategy. Tactics: To carry out the strategy, we are going to follow some ways. These are mentioned below- 2.1. Low cost: Low cost is our main competitive advantage that we will provide better education with lower cost rather than other competitors. We are going to take only 1000Tk per month as tuition fees. Every body think that English medium school is only for rich family members because of high cost, however; we are going to omit this concept from general people. Creative international school is for all kind of people in our society. 2.2. Quality of education: This is our second competitive advantage; we know that every thing depend on quality. If our teaching quality is good, we will get more popularity. 2.3. High qualified teacher: This is our competitive advantage; we think that our teacher will be highly qualified because we believe that a good teacher can give best effort according to students need. As a result, when we select any teacher, we try to nominate English proficient person. 2.4. Location: Location is one of big factors behind the successfulness of a business. Creative international school is situated in the center of our target market. We think that each and every student will get the benefit from it. Communication system of Dhanmondi is very good, that is why student can come to school easily Mission Statement: Creative International School is going to provide high quality education by highly qualified teacher with lower cost, which is going to follow British education system. We are mainly focusing on those families who have at least 20,000Tk income monthly. Consumer analysis: In order to learn who our potential customer is, where we can reach them, what they want and need. We can do four types of market research, but we are mainly focusing on statistical research. To understand the number of student intake, in other words for market analysis, for the first year of operation of the school, the following data in the given table have been consulted. Literacy Rate for Person Aged 5 Years And Above By Sex, 20002-20006 Year Both sex Male Female 2005 53.89 45.93 60.10 2009 65.58 61.95 60.08 Sources: Official website of Bangladesh bureau of statistics (BBS) www.bbsgov.org So in Dhaka, from 2005-2009, literacy rate of children aging from 5years to 14 years had been increased by 16%. However in Dhaka adult literacy rate, population aged 15 years and above, shows a significant increase from 2005 to 2009. In 2009 this figure for Dhaka was highest among all other District of Bangladesh. Adult literacy rate of population aged from 15 years and above in Dhaka by sex. Year Both sex Male Female 2005 37.8 2009 58.67 65.94 48.70 Sources: Official website of Bangladesh bureau of statistics (BBS) www.bbsgov.org so from the above table it can be seen that adult literacy rate in Dhaka increased by 20.87% in five years from 2005-2009 if similar trend continues for Dhaka also will create the ground for rapid increases of demand for education institutions or school. This assumption of increasing demand can also be supported for the increase in number of schools attending schools in Dhaka. From these trends it can be assumed and projected that in Dhaka demand for an English medium school will be higher than any other districts in Bangladesh. On the basis of such analysis the marketing strategies of Creative International School have been established. Target Consumer: CIS will be situated in Dhanmondi, Dhaka, initially its target is to higher, higher middle, and middle class families students from 4 -12 years. Though the schools aims are to intake students from all class in Dhaka, initially it will intake students from the following locations:- Dhanmondi Lalmatia Mohammadpur Shamoli Shutrabad Azimpur Zigatola Rayer Bazar Thus the above areas will be considered as the primary target market, we have also segmented our market on the basis of age, Gender, Income. These are described below- Age: We have mentioned earlier that our student will be aged at 4 years to 12 years. Gender: Creative International School is a coeducational school; so we are concerning on both male and female. Income: Creative International is for all class families. We are focusing on those families who have at least twenty thousand taka income. Market Analysis: I have mentioned earlier about our primary target market which is going to start from Dhanmondi, Azimpur, Zigatola, and Rayer Bazar. We have segmented our target market by geographically and demographically. Primarily we are not going to target whole Dhaka city, just we are going to mentioned area. Later we will target whole Dhaka city. At the age of four to twelve students are my target markets. How many students have in my targeted area at the age of 4-12 are given below- S. Number Locality Number of students 1 Dhanmondi 7450 2 Lalmatia 4960 3 Mohammadpur 5890 4 Shamoli 6700 5 Azimpur 6003 6 Zigatola 5020 7 Rayer Bazar 6720 8 Sukrabad 5620 Total 48363 We have approximated that there are fourth eight thousand three hundred and sixty three in our approximated targeted area. We have determined that if we get ten percent of the total student, we will be primarily able to start our operating activities. At this stage, our primary target is those families who have at least 20000Tk income. For first year, our target is only ten percent of the total student, but beginning two months if we get only five percent of the total student that is enough. We know English medium school is in the growing stage of the product life cycle because we have followed that only a few English medium schools are situated in Dhaka city. Now some of English medium school is growing up. That is why we can show our service in the growth stage. The Marketing Mix: We have mentioned earlier that Creative International School is a service related business. To provide quality education to its targeted age group, the proposed CIS will include the following specification with its core service delivery process- The language or medium of teaching will be English. Also Bengali language, grammar and literature will be included in the syllabus of all class students. The teaching method for the students of Play group Nursery will be kindergarten style. The method will be updated when necessary to comply with the changes. The teaching method for the students of Play group to Standard five will follow the teaching methods practiced in the United States. The courses and textbooks will be chosen to comply with the teaching methods mentioned above. For courses like history, Geography, religious studies and economics etc. concentration will be given on Bangladesh perspectives. students will be informed and taught properly about all major national, religious and / or any other major events/ festivals in Bangladesh so that the have greater understanding and knowledge about the culture and heritage of Bangladesh. Performance of all teachers and all other employees will be measured with 360 degree appraisal system which will ensure high standards. The school campus will be kept clean, free of hazardous elements and elements and free from smoking. Spacious and proper ventilation, temperature and heating will be ensured. The school will be operated incompliance with all laws of Bangladesh. The service specifications will be updated according to the need and demand of the future whenever is necessary. English medium school is a growing concept in Bangladesh. So it is a relatively easy to identify its use. Pricing strategy: During the first year, we will follow the cost-plus strategy where we are going to add cost and the minimum profit. Since it is a service organization, our main goal is to providing better service no earning profit. That is why we have selected only the cost plus pricing strategy. Promotion Plan: The initial promotion plan for CIS will be targeted towards creating awareness among its target audiences. The following plan will be implemented for this purpose: Advertising media: Newspaper, poster, leaflets, banners. Public relation and publicity: News conference, Parents and children seminar, launching ceremony. Special discount: a special discount will be given to students, if you get admitted within 6 months from the starting months. Sales Commission: Any person including the staffs and teachers of the school who will provide 5 students in any class at a time will receive a sales commission. These promotional plans will be carried in accordance with the overall marketing plan of the promoters. Promoters Marketing Plan: Initially we will set the following plans to market CIS as a unique English medium school:- Positioning CIS as a school that follows most modern concepts of teaching and learning in every advertisement and public relation activity. Giving the CIS and its logo a brand image through advertisement and public relation activities. Distributing leaflets, fliers, among families of the target groups living in the surrounding geographical area for six months and once in every month for the second to sixth months. Using attractive banners and posters in the same geographical areas in places where they will be most visible by the target group. Arrange seminar regarding to English medium school in Dhaka. The seminar will be for parents and the children of the target customer areas. It will take place 7 days before the inaugural program of the school. Selected students, whose performance will be below expectations, will be rewarded if they can enhance their performance within a year. Everyday at school hours either the principal or vice principal will be available for the students and parents counseling regarding any issue. The counselors will also act as customer service persons and will listen to any complaints from students and parents act upon it. The marketing plans by the promoters are chiefly focused on building awareness among target customers and achieving long term relationship with them. The awareness building activities will continue hand to hand with the promotional activities to initiate positive actions from the target audience. Break even analysis: Break even point= Fixed cost/Unit contribution margin =627667/1077 =582 Students If Creative International school teaches 583 students per moths, it will get to on break even point. Break even point analysis by Graph: Number of St V. Costs F. Costs Profit 50 $6,150 627666 10250 200 $24,600 627666 41000 300 $36,900 627666 61500 350 $43,050 627666 71750 500 $61,500 627666 102500 700 $86,100 627666 143500 800 $98,400 627666 164000 1000 $123,000 627666 205000 Sales and Customer Service: We are going to open a service business, where we will provide education service. Our competitive advantages are quality of education, low cost, high qualified teacher, and good environment for education. Three of this are described below:- 9.1. Low cost: Low cost is our main competitive advantage that we will provide better education with lower cost rather than other competitors. We are going to take only 1000Tk per month as tuition fees. Every body think that English medium school is only for rich family members because of high cost, however; we are going to omit this concept from general people. Creative international school is for all kind of people in our society. Quality of education: This is our second competitive advantage; we know that every thing depend on quality. If our teaching quality is good, we will get more popularity. High qualified teacher: This is our competitive advantage; we think that our teacher will be highly qualified because we believe that a good teacher can give best effort according to students need. As a result, when we select any teacher, we try to nominate English proficient person. Location: Location is one of big factors behind the successfulness of a business. Creative international school is situated in House no 29 Road no 2 Dhanmondi, Dhaka. We think that each and every student will get the benefit from it. Communication system of Dhanmondi is very good, that is why student can come to school easily. FINANCE Journal of first month: Income statement: Balance sheet: Creative International School